A new sequel

Finally something newsworthy.

I has come to my attention by a reliable source that Starbreeze, a Uppsala based studio are creating a sequel to the controversial game Wolfenstein. 

Question: Why hasn’t Starbreeze created an IP by themselves?

Trivial Note:
Starbreeze has taken IP’s from three different mediums so far, movie, comic and the game industry.

As exited I am considering the studio is based in my home town I get depressed that Starbreeze still hasn’t changed it’s tactics yet. They really need a IP to be proud of.